AREA Launches with Goal to Accelerate Adoption of AR Technology

WAKEFIELD, Mass. USA – May 19, 2015 – Leaders in enterprise and industrial Augmented Reality (AR) today launched the non-profit Augmented Reality for Enterprise Alliance (AREA), the only global member-based organization focusing on accelerating AR adoption through development and expansion of a vibrant technology ecosystem. Though AR for the enterprise offers great promise, published pioneer experiences are scarce, and few programs exist to help organizations seeking to deploy AR to navigate the many uncharted integration challenges. The AREA is the first group to address these needs.

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Andy Freed
CEO, Virtual, Inc.

Greg Kohn
Executive Vice President, Strategy, Virtual, Inc.

Terry Lowney
Chief Operating Officer, Virtual, Inc.

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