At the Ready

Ready to produce resultYesterday I went underwear shopping.

This isn’t usually blog-worthy, but it actually tells you a bit of what we try to do here at Virtual.

One of our clients was due to testify on Capitol Hill on Tuesday. Due to a massive 4-inch snowstorm that Washington isn’t terribly adept at clearing, his testimony was delayed until Thursday. Since he was a precise packer, this meant he was out of underwear.

So I went to Macy’s and bought him some.

There’s a lesson here for associations. Sometimes your members need complicated things…help on Capitol Hill, advice on a key issue. Sometimes they need the basics. And sometimes you can’t deliver on the complex items without the basics. Are you paying attention to what your member’s really need?

Because no one should go commando to Capitol Hill.

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Andy Freed
CEO, Virtual, Inc.

Greg Kohn
Executive Vice President, Strategy, Virtual, Inc.

Terry Lowney
Chief Operating Officer, Virtual, Inc.

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