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    CXPA Caselet


    Challenge

    CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

    Solution

    Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

    Result

    CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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