4 Strategies for Managing Successful Events in the Face of Adversity

The Best Preparations for the Worst Case Scenarios I don’t remember walking under a ladder or breaking a mirror, but lately we’ve had some tough karma when it comes to our client meetings. Faithful blog readers (that’s you, Mom!) may remember that we had a meeting back in September that we had to cancel due
Read More

Announcing Virtual, Inc. “2.0”

We’re Teaming Up To Help Clients Reach New Heights I have some exciting news to share with you about our company. I’m pleased to announce that Virtual has joined forces with two companies: Drohan Management Group (DMG)  of Washington, D.C., and Professional Credential Services (PCS, Inc.)  of Nashville, Tenn., to grow our resource base and
Read More

Emerging Professionals are Invited to Panel Discussion November 30

Virtual, Inc. invites emerging professionals to a networking open house and discussion surrounding the theme: “Finding a Great Place to Work.” If you are a recent grad, a current student thinking ahead, an entry-level professional looking for a new job, or someone switching careers, we know how overwhelming it can be. You want to play
Read More

Virtual: A Day in the Life of Public Relations Associate – Mary Campbell

Q&A with Mary Campbell, Public Relations Associate at Virtual What do you do at Virtual? As a PR Associate on the Marketing and PR team at Virtual, I help associations drive awareness for their mission and vision. On a day-to-day basis, this might involve communicating new PR initiatives to members or reaching out to generate
Read More

Virtual: A Day in the Life of a Staff Accountant – Jessica Jimenez

Q&A with Jessica Jimenez, Staff Accountant at Virtual What do you do at Virtual? I work on the Finance and Accounting team at Virtual. As a staff accountant, I handle accounts payable process for our association-based clients. I track everything from what invoices and dues are coming in to how much is being paid out.
Read More

Virtual: A Day in the Life – Business Development Manager

Q&A with Sheila McDonnell, Business Development Program Manager at Virtual 1) WHAT DO YOU DO AT VIRTUAL? I manage the company’s business development, which includes introducing new prospects to the right mix of Virtual services and staff so they can focus on what they do best and keep their operations running smoothly. I also assist
Read More

Virtual: A Day in the Life – Training Specialist

Q&A with Kim Wyman, Events Manager at Virtual 1) WHAT DO YOU DO AT VIRTUAL? I’ve been a Training Specialist at Virtual for five-plus years, I’m part of a team that manages the coordination and administration of the Global Certification Programs for one of our largest clients, a security standards council for the payment card
Read More

Winning Lessons from the World of Sports

In Boston sports, these are “the good old days.” With the Sox winning championships, the Bruins contending for the Cup and Tom Brady slinging passes, it’s pretty fun to be a sports fan here. In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When
Read More

Scouting for Talent within Your Association Membership

New York Yankees pitcher, Mariano Rivera, retired at the end of this baseball season. After all the years Rivera he’s spent in the league—he’s retiring at age 43—it’s easy to forget where he came from. But I won’t make you look it up. Rivera is a product of the New York Yankees farm system. (If
Read More

Lessons in Association Management: How to Communicate Your Group’s Vision

I recently read a great article in The New York Times about how challenging it will be for Microsoft to find its new CEO, given the diversity of businesses that the company represents. The article ends with a quote from Harvard Business School professor, David Yoffie: “I think the fundamental question for the next CEO
Read More

CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


Read more case studies