4 Strategies for Managing Successful Events in the Face of Adversity

The Best Preparations for the Worst Case Scenarios I don’t remember walking under a ladder or breaking a mirror, but lately we’ve had some tough karma when it comes to our client meetings. Faithful blog readers (that’s you, Mom!) may remember that we had a meeting back in September that we had to cancel due
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How to Create an Association-Backed Certification Program

Ever get handed someone’s business card that has an “alphabet soup” of letters after their name? CISSP? (Certified Information Systems Security Professional) CFP? (Certified Financial Planner) CAE? (Certified Association Executive). Aside from wondering what the heck each of these acronyms stands for, have you ever wondered where they come from? If you haven’t, you’ve already
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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