We finished the structure phase… How do we get the word out? Creating an effective launch for maximum visibility

You only have one chance to make a first impression. That’s why an effective launch strategy is so critical for an organization. Here are a few rules of thumb for an effective launch. 1) Don’t launch until you are ready. I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having
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CXPA Caselet


CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.


Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.


CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.

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