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Complimentary Webcast Jan. 30: “Blueprint for Success — Building a Successful Association, Alliance or Consortium”

A Method for Moving from the Scratch Pad to the Launch Pad

WAKEFIELD, Mass. – Jan. 20, 2015 – Virtual, Inc. (, a leading technology-focused association management company, is hosting a public webcast on January 30 at 12 p.m. EST, which aims to help organizers of new associations create a foundation for long-lasting success. There is no charge to participate, but advance registration is required.

Webcast attendance will benefit anyone who is considering building a new organization, which is a complex endeavor, especially in the critical early months, and missteps can have serious effects. Experts will share their real-world experiences, along with key principles of good management, practical considerations that every new association must address, and common pitfalls to avoid along the way. A question-and-answer period will follow the speakers.

Webcast attendees will learn:

  • How and why to assemble the right Board of Directors
  • The defining connection between a group’s budget and its dues structure
  • Strategies for developing an effective sales plan
  • The value of collaboration tools, and how to choose the most appropriate one

Expert presenters are:

  • Andy Freed, the president of Virtual, Inc., who has more than 20 years of experience working with associations, from small startups to multi-million-dollar international organizations
  • Mark Ace, the president of Kavi Corporation, a leading provider of online collaboration tools for standards consortia

In addition to periodic public webcasts, Virtual offers innovative and cost-effective association services packages such as Virtual Fuse™ Incubation and Launch Services and Virtual BackOffice™. Information about all the services that Virtual provides to its clients is available at

About Virtual, Inc.

Founded in 1999, Virtual, Inc. is a full-service association management company that combines advanced technology, best practices and innovation to provide its clients with world-class business operations, freeing organization leaders to focus on their missions and programs. Virtual was named to The Boston Globe’s “Top Places to Work” list, and the firm has been named three times to Inc. Magazine’s list of 5000 fastest-growing private companies. Virtual is accredited by the AMC Institute, the global trade group that represents the association management industry. For more information about Virtual, Inc., visit, or call +1 781-246-0500.