Partnerships for success driven by world-class association management.

History

Bruce Rogers, Virtual, Inc.Bruce Rogers was leading a growing Boston-area high-tech PR firm – Rogers Communications – when, one day, he saw an opportunity. He observed that several of his association PR clients were having challenges managing other aspects of their operations, from finance to event management and website development.

Rogers realized that what these organizations needed was a partner who could take on all the responsibilities of growing and managing their operations, freeing them to focus their efforts and energies on pursuing their missions.

Determined to be that partner, Rogers began building out his firm’s capabilities to serve his clients’ broader operational needs. Within months, he was ready to kick off his new venture. He called it Virtual, Inc.

Virtual launched in 1999 with two clients. One of them, the Application Service Provider Industry Consortium, grew to 800 corporate members in 18 months and was a force in establishing a new software delivery model, today called Software-as-a-Service (Saas).

Virtual quickly established a global reputation as the go-to company for launching and managing technology-focused associations. The firm grew rapidly over the next decade, accumulating a portfolio of blue-chip association clients, including the ASP Industry Consortium, the PCI Security Standards Council, the NFC Forum, and more than 50 other groups. These clients have attracted the participation of such industry leaders as American Express, Apple, Google, MasterCard, Microsoft, NXP Semiconductors, Sony, and Visa, among many others.

Along the way, Virtual has earned dozens of awards for marketing and management program excellence, as well as being named twice to the Inc. 5000 list of the fastest-growing private US companies and The Boston Globe’s “Best Places to Work.”

In 2017, Virtual’s leadership identified a new opportunity to expand its business, drive new growth, and deliver more value to clients. They sought out the strategic resources of Striker Partners, a Philadelphia-based private investment firm, to support the effort. Striker introduced Virtual to other industry leaders in its investment portfolio: Drohan Management Group (DMG), an internationally recognized association management company providing strategic guidance and support to trade associations and professional societies; and Professional Credential Services (PCS), a specialized provider of examination development, administration, licensing and certification services. Together, they envisioned a new kind of professional services firm with a unique value proposition combining tech and standards experience, strategic counsel, and world-class execution.

The partnership became official in early 2018, bringing together 70 years of combined experience and complementary strengths to create one of the largest association management firms in the world, and launching a new era under the Virtual, Inc. umbrella brand.

With offices in Boston, Washington, D.C., and Nashville, this expanded company will deliver strategy, tech expertise, management, and credentialing services to a broad and diverse range of clients, establishing new benchmarks for industry-leading service and expertise.

Timeline

Virtual, Inc. is founded by Bruce Rogers


Bruce Rogers, Virtual, Inc.

1999

Andy Freed hired

2000

Terry Lowney hired

2003

NFC Forum signs on as a new client

2004

Virtual supports the launch of PCI SSC

2006

Virtual is included on the Inc. 5000 for the first time (and again in 2011 and 2013)

2010

Greg Kohn hired

2011

Andy Freed named President

Virtual named to Boston Globe “Top Workplaces for 2012”

2012

Virtual FuseTM and BackOfficeTM launched

Andy Freed named CEO

2014

Kathy Gallagher hired

2016

Virtual, Inc. joins forces with DMG and PCS to form new enterprise



2018

Team Experience


  • 3Com Corporation
  • University of Virginia
  • Target Direct Marketing
  • VDA Productions
  • Cardiac Arrhythmia Syndromes Foundation
  • Harvard University
  • Evergreen Mutual Funds
  • State Street Global Advisors
  • Nabisco
  • WGBH
  • Boston Gas
  • Conventures
  • Gaiatec Consulting Service
  • IEEE
  • iCorps Technologies
  • Advanced Medical Technology Association
  • Kastle Systems
  • Neiman Marcus
  • CB Richard Ellis
  • Virginia Tech
  • American Society of Civil Engineers
  • Boston University
  • Global Drawback
  • Northeastern University
  • Quest Diagnostics
  • Protiviti
  • Allegheny College
  • Massachusetts Association of HMOs
  • Ithaca College
  • University of Notre Dame
  • Parexel International
  • Blackwing Consulting
  • Management Information Systems
  • Genuine Interactive
  • Smith College
  • Endicott College
  • The J.Jill Group, Inc.
  • Vitale Caturano and Company Ltd.
  • Insperity
  • Venture Systems Engineering Group
  • BzzAgent
  • Medtronic
  • Management Information Systems
  • Fidelity Investments
  • Claricode, Inc.
  • New Jersey Institute of Technology
  • Putnam Investments
  • Massachusetts Organization of Nurse Executives
  • Solomon & Associates
  • Captivate Network
  • Saint Michael's College
  • World Congress
  • Claricode, Inc.
  • Porter Novelli
  • Comcast
  • Catawba College
  • Fisher College
  • Mercury Computer Systems
  • Retailers Association of Massachusetts
  • American Society of Civil Engineers
  • Children's Defense Fund
  • Rogers Communications
  • Chipcom Corporation
  • Pacific Basin Economic Council
  • Florida State University
  • Elon University
  • Deaconess Abundant Life Communities
  • Sprint Business
  • University of Massachusetts
  • Genuine Interactive
  • NetGuard
  • Emerson College
  • Conventures
  • Motorola
  • Boston College
  • Gordon College
  • Massachusettts Hospital Association
  • Interactive Data
Voted a Top Place to Work

Virtual is pleased to be ranked by The Boston Globe as a “Top Places to Work 2012.”