Major Retail Study: Mobile Consumers Prefer NFC Technology over Competing Alternatives

WAKEFIELD, Mass. – Feb. 12, 2015 – The NFC Forum and Strategy Analytics today unveiled the results of a comprehensive retail research report and web survey on mobile consumer engagement and purchases, revealing the needs and preferences of today’s mobile-centric consumer. The in-depth report – which includes both observational research of retail scenarios comprising 36 participants and a web survey that included more than 1,000 participants – offers retailers insights into providing more relevant, convenient and enhanced in-store shopping experiences and a better understanding of the full potential of in-store engagement opportunities. Overwhelmingly, NFC technology was preferred over competing alternatives including Bluetooth Beacons and QR codes.

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