Everybody makes mistakes. That phrase is a cliché because it’s so true.
And we make mistakes here at Virtual as well. They key is in how you recover from them.
Check out this story: http://www.dmnews.com/this-is-how-cx-is-done-in-email/article/347377/.
It tells the story better than I can of how we recovered from a recent mistake with one of our clients.
Think about mistakes you’ve made with your association. Have you owned up to them? Do you have a “next steps” plan? Heck, penicillin was discovered as a result of a mistake in a lab. Who knows what cures and gains could lie within the mistakes that you’ve made?