Partnerships for success driven by world-class association management.

PR & Marketing

No association marketing management company better understands how to market membership organizations, communicate with constituents and influence stakeholders than Virtual. Our association management practice grew from a technology marketing business, and we leverage technology to drive thought leadership and influence opinion.

We’ll work with you to formulate marketing strategy and drive campaigns, from comprehensive public relations programs to social media, speakers’ bureau management and e-newsletters. There is also strength in integration: since we typically handle all aspects of your operations, we have the insight and resources to leverage marketing activities to best effect. Draw on our deep experience in technology and association communications, recognized by nearly 50 global, national and regional PR and marketing awards.

Our PR and Marketing Services Include:

  • Developing marketing and public relations strategy
  • Creating visual branding, including logo design
  • Managing ongoing media, blogger and industry analyst relations
  • Developing and distributing press releases throughout the year
  • Creating and executing email marketing programs
  • Managing all aspects of event marketing, including promotion, on-site collateral and signage
  • Providing in-house editorial and design capabilities
  • Driving social media outreach through key social media vehicles such as LinkedIn, Facebook and Twitter
  • Coordinating development of white papers and webinars
  • Arranging relevant speaking opportunities and conference panel participation
  • Providing Search Engine Optimization to increase exposure