Jim Cudahy

Senior Consultant

What I do at Virtual:

I provide strategic counsel to professional societies and associations with a focus on membership growth, enhancing member value, and developing non-dues revenue streams.

Years of experience:

25+ years of work in association management

Past employment:

  • CEO of the National Investor Relations Institute
  • CEO of the National Court Reporters Association
  • CFA Institute

Education: Bachelor of Arts from James Madison University and hold the Certified Association Executive credential.

Favorite client story:

I engineered a global initiative to rename what was the “Association for Investment Management and Research.” After securing requisite support and approval from stakeholders around the world, I was given a single month to develop, launch, and promote a new brand in time for the organization’s annual meeting. What seemed impossible became the most exhilarating month of my career, leading to the introduction of what would become a world-class brand: “CFA Institute.”

Hidden talent:

Were it not for the fame part, I would be good candidate for “Hot Ones” based on my tolerance for spicy food.

What I do for fun: Hiking, cooking, and photography since, with three kids now grown, I no longer spend 80% of my free time at swim meets.

I can’t live without:

Lily, my yellow Labrador

Important life lesson:

“Seek first to understand, then to be understood,” which is harder than it seems.

Key to success:

Humility, a sense of humor, and a willingness to ask tough questions

Community Involvement:

Pro bono marketing support of local farmer’s market

Dozens of volunteer roles for community swim teams

Retired Little League baseball coach

Favorite Movie, Book, Food, Music:

Movie: Raising Arizona

Book: Anything by Malcolm Gladwell or Michael Lewis

Food: Sausage Cacciatore

Music: No longer embarrassed to that my radio defaults to “70s on 7”

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