Ruth Cassidy

Senior Vice President, Communications

What I do at Virtual:

I develop and implement strategic public relations and marketing communications programs for a range of Virtual’s clients.

Years of experience:

9+ years at Virtual, 25 years management experience

Past employment:

Global PR firms
Major technology companies

Key to success:

Leave nothing to chance.


B.A., Boston College, Summa Cum Laude, Phi Beta Kappa

Favorite client story:

BBC TV named NFC to its Top Five Technologies; NFC was featured on BBC Click and BBC America. This was in the early days, when NFC was known primarily as the National Football Conference.

Hidden talent:

I am fluent in Gibberish

What I do for fun:

Hunter/Jumper equitation

I can’t live without:

My 18-hand horse, Thunder Bay.

Important life lesson:

Trust your instincts.

Key to success:

Leave nothing to chance.

Community involvement:

Volunteer teacher, riding for the disabled
Provide PR services pro-bono to organizations that I support.

Favorite movie, book, food, music/band/song:

The Godfather
The Sound and the Fury
Authentic sushi
All 7,000 songs in my iCloud

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