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Virtual, Inc. Achieves AMC Institute Accreditation

WAKEFIELD, Mass. – November 22, 2010Virtual, Inc., a technology-focusedassociation management company, today announced it has been awarded accreditation by AMC Institute, the global trade association that represents the association management industry.

Among the more than 500 association management companies worldwide, fewer than 60 have achieved AMC Institute Accreditation. By earning this prestigious honor, Virtual, Inc. has demonstrated an especially strong commitment and ability to deliver the highest levels of service and quality to its clients.

Association management companies (AMCs) are professional services firms that specialize in managing associations and not-for-profit organizations. AMCs provide executive, administrative, and financial management support; strategic planning; membership development; public affairs; education and professional development; events management; and marketing and communications services.

Administered by AMC Institute, AMC Institute Accreditation is recognized and supported by ASAE & The Center for Association Leadership, and is based on the American National Standards Institute (ANSI) Standard of Good Practices for the association management company industry. ANSI requires that the standard be reviewed and updated regularly to remain an approved standard. Measurable performance practices include contracts and service delivery; employee recruitment, training and professional development; and financial management and internal controls, among others. AMCs must earn re-accreditation every four years, demonstrating to an independent, outside auditor that they continue to meet the standard.

“We congratulate Virtual, Inc. for achieving AMC Institute Accreditation,” stated AMC Institute Board President, John Dee. “The accreditation evaluation is the most demanding and comprehensive in our industry. Clients of accredited AMCs, like Virtual, should feel assured that this exclusive group operates with the highest level of professionalism and responsibility, and consistently meets or exceeds all industry requirements.”

“Earning accreditation from the AMC Institute reflects the dedication and hard work of our employees on behalf of all our clients,” said Bruce Rogers, president of Wakefield, Mass.-based Virtual, Inc.

About AMC Institute

A trade association headquartered in Philadelphia, AMC Institute represents the association management company industry, and has members throughout the United States, Canada, Europe and Asia. For more information,

About Virtual, Inc.

Founded in 1999,Virtual, Inc. is a full-service association management company that successfully combines advanced technology, best practices and innovation to provide its clients with world-class business operations and processes so they can efficiently focus on their core missions. The company was named to Inc. magazine’s 2010 list as one of the nation’s fastest-growing private companies. For more information about Virtual, Inc. and its various service offerings,, or call 781-246-0500.

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