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Virtual, Inc. and Gesmer Updegrove Announce Latest Webinar:  Establishing an Effective Technical Process

Leading Association Management Company and Premier Law Firm to Outline Proven
Best Practices That Have Helped Organizations Work at Peak Efficiency and Productivity

WAKEFIELD, Mass. – April 4, 2011Virtual, Inc., a technology-focused association management company, and Gesmer Updegrove, New England’s premier law firm for technology consortia and emerging businesses,  today announced the date of its second quarter webinar as part of the two organizations’ ongoing 2011 joint webcast series on a variety of association management-related topics.

Who:                Virtual, Inc., and Gesmer Updegrove LLP
What:               Are conducting a webinar:  Establishing an Effective Technical Process
When:              Friday, April 15, 2011, Noon-1:00 p.m. (Eastern)
Where:             Register online at:
Why:                For any standards development organization, the technical process is the heart of the association. As a result, how that process is created and managed will be key to ensuring an entity’s ultimate success. Yet, ironically, the people responsible for setting up a new standards organization often don’t know how to do it, or even where to begin. Even if they do, they will inevitably encounter numerous unforeseen obstacles that can bog down their technical mission, ranging from disputes involving intellectual property rights to conflicting member agendas.

This webinar will outline proven best practices – covering both process and legal concerns – that have helped some of the largest industry associations work at peak efficiency and productivity.

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Virtual, Inc. & Gesmer Updegrove Announce Q2 2011 Webinar – 2/2

Join experts Andy Freed, Mary McRae and Andy Updegrove as they cover:

  • Process Rules – Why You Need Them
  • IPR Policies ‒ Why You Can’t Live Without One
  • Projects ‒ Requirements, Plans and Issues Tracking
  • The Chair ‒ Leader, Negotiator and Task Master

The Experts:

  • Andy Freed has more than 20 years of experience working with associations from small startups to multi-million dollar international organizations, and is executive vice president and COO of Virtual, Inc.
  • As Vice President, Technical Committee Support, at Virtual, Inc., Mary McRae has 20 years of standards development experience, including:  development of rules of procedure, process and IPR policies, management of technical committees and implementation of tools and technologies.
  • Andy Updegrove has helped launch and represent more than 110 technology associations, including some of the largest and most influential in the world. He is a Partner at Gesmer Updegrove LLP.

About Gesmer Updegrove

Gesmer Updegrove LLP is New England’s premier law firm for technology consortia and emerging businesses. The firm’s mission is to be the trusted advisor to its clients, providing quality legal services, outstanding business advice and value-added services. Since 1987, Gesmer Updegrove has helped structure, launch and grow successful technology consortia, open source foundations and associations.

About Virtual, Inc.

Founded in 1999, Virtual, Inc. is a full-service association management company that combines advanced technology, best practices and innovation to provide its clients with world-class business operations, freeing organization leaders to focus on their missions and programs. The company was named to Inc. magazine’s 2010 list as one of the nation’s fastest-growing private companies, and also earned accreditation by the prestigious AMC Institute, the global trade group that represents the association management industry, the same year. For more information about Virtual, Inc, visit, or call 781-246-0500.