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Virtual, Inc. and Gesmer Updegrove Announce Newest Webinar: What You Should Know Before Starting a Standards or Trade Association

WAKEFIELD, Mass. – Sept. 6, 2011 – Virtual, Inc. (, a technology-focused association management company , and Gesmer Updegrove, New England’s premier law firm for technology consortia and emerging businesses, today announced the date of its third quarter webinar as part of the two organizations’ ongoing 2011 joint webcast series on a variety of association management-related topics.

Who : Virtual, Inc., and Gesmer Updegrove LLP

What : Are conducting a complimentary webinar:  What You Should Know Before Starting a Standards or Trade Association

Friday, Sept. 16, 2011, Noon-1 p.m. (Eastern)

Click here to register

Why :
Starting up a new industry association or consortium is a complex endeavor, especially in the critical first few months. For those who are starting – or planning on starting – one of these types of organizations, this webinar will provide valuable advice on how to get such a group successfully off the ground and drive it forward.

Those who participate in this webinar will:

  • Learn how to structure membership classes to ensure the organization gets the members it needs
  • Find out how to craft and fund a budget
  • Explore the connection between budget and dues
  • Get advice on recruiting the all-important Founding Members
  • Learn the importance of carefully crafting a Board of Directors

The Experts :

  • Andy Freed has more than 20 years of experience working with associations, from small startups to multi-million dollar international organizations, and is executive vice president and COO of Virtual, Inc.
  • Andy Updegrove has helped launch and represent more than 110 technology associations, including some of the largest and most influential in the world. He is a partner at Gesmer Updegrove LLP.

About Gesmer Updegrove
Gesmer Updegrove LLP is New England’s premier law firm for technology consortia and emerging businesses. The firm’s mission is to be the trusted advisor to its clients, providing quality legal services, outstanding business advice and value-added services. Since 1987, Gesmer Updegrove has helped structure, launch and grow successful technology consortia, open source foundations and associations.

About Virtual, Inc.

Founded in 1999,Virtual, Inc. is a full-service association management company that combines advanced technology, best practices and innovation to provide its clients with world-class business operations, freeing organization leaders to focus on their missions and programs. The company was named to Inc. magazine’s list in 2011 as one of the nation’s fastest-growing private companies for the second consecutive year. Virtual has also earned accreditation by the prestigious AMC Institute, the global trade group that represents the association management industry. For more information about Virtual, Inc,, or call 781-246-0500.