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Virtual, Inc. Launches Association Management Blog

WAKEFIELD, Mass. – June 16, 2011 – Virtual, Inc. (, a technology-focused association management company, today announced it has launched a new site – theAssociation Management Blog – to help associations andconsortia become more efficient, innovative and successful.

According to Andy Freed, Virtual, Inc.’s executive vice president and COO, the impetus behind the creation of the blog is to provide associations – from fledgling start-ups to organizations looking to reinvent themselves after decades of success – with timely information and counsel on a variety of topics, including Board practices, membership strategies, technology trends and more.

“There is no reason why associations and consortia cannot be more successful in every facet of their operations – from finance, to IT, to governance, to marketing,” noted Freed. “The content of this site is derived from years of ‘real-world’ experience that the blog’s contributors have gained in working with scores of organizations across a variety of fields, from health care lobbying organizations to technology associations.”

BesidesFreed, the other initial contributors to the Association Management Blog ( includeGreg Kohn, vice president of client services at Virtual,Mary McRae, the company’s vice president of technical committee support andAndy Updegrove, partner at Gesmer Updegrove LLP – all association management veterans and highly respected leaders in the field. Additionally, representatives from several leading associations will be contributors to this blog and offering their opinions and advice going forward.

Association management companies (AMCs) provide professional management and administrative services to trade associations, professional societies and consortia. AMC services include executive, financial and membership management; education and professional development; events management; and marketing and communications services.

About Virtual, Inc.

Founded in 1999,Virtual, Inc. is a full-service association management company that combines advanced technology, best practices and innovation to provide its clients with world-class business operations, freeing organization leaders to focus on their mission and programs. The company was named to Inc. magazine’s 2010 list as one of the nation’s fastest-growing private companies, and also earned accreditation by the prestigious AMC Institute, the global trade association that represents the association management industry, the same year. For more information about Virtual, Inc.,, or call 781-246-0500.