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AOMedia partnered with Virtual for the launch of AV1, a better quality, open source internet video technology that benefits consumers. The combined Virtual-AOMedia team handled all the preparations to successfully launch AV1 from member communications, rebranding, new website design, event management and an aggressive PR and marketing campaign, which resulted in substantial results, including the following:
Virtual has been there with us every step of the way."The Virtual team was there from the beginning, helping us develop the strategy, mission, operations, governance, and communications plan for the organization. Under Virtual’s guidance, we launched in 2015 and we’ve made excellent progress building awareness of the 3MF brand and driving adoption..."
Virtual’s PR and marketing team has been instrumental…"Virtual's PR and marketing team has been instrumental in supporting our goal of building awareness and credibility of the Kantara Initiative among key audiences in the industry."
The Seven Habits of Strategically Focused Organizations