A Day in the Life of a Virtual, Inc. Marketing Communications Specialist

The Virtual Life : Article

Q&A with West Coast based Marketing Communications Specialist, Corinne St. Laurent.

What has been your favorite project to work on in the Marketing Department and why?
CSL: My favorite project to work on in the Marketing Department is collaborating with the PMO team to improve how my department leverages Wrike and providing training to my team members. Continuity and transparency are vital to our work and without a standardized and easy method of maintaining documents, statuses, requests, etc. we become less efficient. I’ve done several projects I’m proud of but because this is already having a positive, lasting effect on my department it feels more rewarding.

What company value most resonates with you? What’s an example of that value playing out on a day-to-day basis?
CSL: Empowerment is the company value that’s always resonated with me the most. Since my first day at Virtual, much to my confusion and dismay, I was simply trusted and empowered to get on client calls, prepare deliverables, and encouraged to work how I needed to work. There wasn’t a hierarchy of “that’s not your place” or “that’s above or below you”, there was just “we believe in you.” It was refreshing, and scary, but to this day that statement stands because it continues occurring every week

What is your day like working fully remote? Do you work west coast hours or do you prefer east coast hours?
CSL: My typical day working fully remote on west coast hours in a primarily east coast hours company is meetings most mornings, a late lunch, and an afternoon of work items. And if I don’t begin my day with meetings, I start by catching up on what’s happened the previous two to three hours everyone else was on and I wasn’t. It can be challenging honestly, you feel like you begin your day in a whirlwind, but there are perks that work well for me. After 2 pm my time there’s almost no work-based interruptions (only my spouse, animals, and stomach) and that I get to have breakfast with my wife most days – breakfast sandwiches and chocolate chip French toast are their specialties!

Who or what inspires you?
CSL: My wife inspires me. They are the most genuine and motivated individual I’ve ever had the pleasure of knowing. Sarah’s natural inclination to persevere, problem solve, and think the best of people (within reason) pushes me to lean into the qualities of the world I want to see more of. They genuinely want the best for everyone and always tries to remember that most actions by others aren’t personal. It’s a beautiful outlook.

What’s the coolest part about working with the clients we have?
CSL: The coolest part about working with our clients is learning a little bit – or a lot – about myriad topics that are so diverse! I go from a meeting or task about aerosols to one about Open Source payments to RFID technology. It’s really enlightening and keeps my work interesting.

What do you find most rewarding about your job?
CSL: Seeing I’ve made an improvement for a client, department, or coworker is what I find the most rewarding about my job. Even if its small, like creating a process document, or big such as taking a 15-page PDF newsletter and creating a microsite that’s interactive and modern.

What do you find most challenging about your job?
CSL: The most challenging aspect of my job here at Virtual is how technical some of the topics are. Some areas don’t obviously lend themselves to what would be considered marketing best practices just by their nature or are so new that few resources exist that could supplement my knowledge. It’s a balancing act, keeping everything technically correct while remaining easily consumable.

What do you enjoy doing outside of the office?
CSL: Pre-pandemic, I spent a lot of time going to movies and music festivals or concerts as well as traveling almost monthly. The last two years, however, I’ve gotten back to my board-game roots. We play a variety of games from Munchkins to What Do You Meme, but we love trying those weird ones you find for $5 in the random bin at stores like Blockbuster, Unstable Unicorns, and Cone of Shame!

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