Virtual, Inc., a leading provider of professional services to membership-based organizations, proudly commemorates its 25th anniversary. Since 1999, Virtual has empowered clients worldwide to tackle critical challenges in technology, healthcare, financial services, and life sciences.

An Event Marketing Case Study that provides direct correlation into the value of knowing your audience and understanding how this data-driven insight can drive long-term success.

For many technology associations, the success of their technical working group (TWG) is central to the group’s mission. But if you ask many board members about the quality of TWG meetings, for instance, they’ll often roll their eyes and say, “Oh, those meetings….they’re good as long as I don’t have to go. ”If your TWG needs a tune-up, here are a few habits that will keep the technical engine running smoother—and ensure your association is able to deliver on its mission.

When organizations see a need or opportunity for a new industry group or consortium, they sometimes wrestle with the conundrum of how to resource the formation and launch of the organization. For some, the prospect of taking this work on themselves is attractive for several reasons, including the perceived ability to tightly control decisions, realize potential cost savings, and accelerate execution. Given the complexity of getting a new association off the ground, however, the “do-it-yourself” approach can be fraught with hazards.

A Return on Investment (ROI) Scorecard is a set of principles and analytic techniques for improving an organization’s performance and ensuring value is being received from a particular activity. Typically, a scorecard would include financials, customers (or individual memberships), and the usage engagement of the value proposition provided by the activity (or in this case, the association membership). When using the ROI Scorecard, you are investing in your association’s long-term success by sharing the complete value by including the organizations non-financial goals.