What I do at Virtual:
I have the pleasure of working side by side with clients on strategically collaborating with them to achieve success. Being in this type of role allows me to listen to our clients and ensure that that the voice of the customer is embedded in all that we do.
Years of experience:
15 years sales and marketing
- Philips Healthcare
- Stackpole & Partners
- Tufts Health Plan
- OneSource (bought by Dun & Bradstreet)
Education: Bryant University – Communications and Marketing and MITdesignX – Certificate in Designing High Impact Solutions
Favorite client story:
When working with a client on a rebrand, we worked together on an out-of-the box integrated campaign launch that cut through the noise on a limited budget. It’s not every day that you get to convince a farmer to cut their corn field in the shape of a giant new logo as a teaser for a brand relaunch and later used as a corn maze for a community event. It was a wonderful experience seeing this customer create awareness, engage in their community and drive membership in a highly saturated commodity category. This smaller player in the market made quite the impact against the bigger brands in the market.
80’s dance moves
What I do for fun: Spend time outdoors with my husband and daughters (Emilia & Madelyn), yoga, snowboarding, hiking, biking and cooking
I can’t live without:
My morning walks
Important life lesson:
‘a journey of thousand miles begins with a single step’ Don’t be afraid to take that first step whatever that might look like.
Key to success:
Build deep empathy with people you’re designing for
Favorite Movie, Book, Food, Music:
Book: The Nightingale by Kristin Hannah
Food: Oysters – I keep a document that rates every kind that I’ve tried
Band: The Band – Going to the midnight ramble at Levon Helm’s barn in Woodstock, New York was one of my favorite music experiences.
Song: Signed, sealed, delivered – Stevie Wonder