Senior Vice President, Client Experience

Shannon Taylor

What I do at Virtual:
Oversee our client services, membership, events, and sponsorship teams. Our teams strive each day to drive success and deliver service excellence. I strive to match our clients' needs with the strengths of our team members.


Years of experience:
20 and counting.


Past Employment:
GaiaTech and Hall of Fame Fitness Center


Education:
Malone College, Canton Ohio (home to the Football Hall of Fame)


Favorite client innovation:
Developing a comprehensive ROI scorecard for a client's corporate membership, which has evolved over the years into a crucial tool for growth and retention. Originally designed as a straightforward engagement tracking system, it has now become significantly more robust and impactful.


Hidden talent:
My husband and I enjoy building houses from the ground up or remodeling to reimagine existing spaces.


What I do for fun:
Tennis, Spending time with friends and family at the lake


I can’t live without:
My husband, family, friends and adventures with my  niece, as she grows, they are only going to get bigger and better. Throw in peanut butter, bread and cheese!


Important life lesson:
Slow down and focus. We really are not built to multi-task and deliver excellence at the same time.


Key to success:
Teamwork: Whether partnering with internal or external teams, we rely on each other to achieve our goals.


Community Involvement:
I’ve always been involved heavily in our church and its outreach programs whether those are our local community or abroad. My church is an extension of my family that I support through serving dinners, creating a great worship experience through visuals or working with our youth programs.


Favorite Movie, Book, Food, Music:
I love biographies, documentaries and behind the scenes of how things tick. I'm not a foodie, simple works which is pizza and ice cream.