Topher Dubay

Director, Creative Operations

What I do at Virtual:

I am the operational lead for our in-house, award-winning creative agency, inMotion. My job consists of overseeing our Account and Project Management teams who, in turn, touch every single part of our creative offering. This can range anywhere from helping our clients in formulating impactful creative strategies, to overseeing the seamless progression of all digital marketing projects and anything in between. Our job is to keep the train on the track and help enable our creative team to do what they do best: deliver award-winning, creative solutions for our clients.

Years of experience:


Past employment:

Arnold Worldwide, GYK Antler, KingFish + Partners, Bauer


B.A. Business Administration – Colby Sawyer College

Favorite client story:

A lot comes to mind! There have been some wild ones. I think the one that I’m most proud of is the Bauer Combine. This innovative venture involved selecting ten of the NHL’s most exceptional young talents. We divided them into two teams, complemented by the presence of three prominent hockey social influencers who conducted interviews and hosted various segments. With the assistance of three camera crews, we orchestrated this event on two ice rinks, featuring an array of ten distinct challenges – all captured live without any chance of getting another take. The grand culmination was a riveting 3-on-3 match witnessed by a crowd of 5,000 enthusiasts. The footage we captured was transformed into a captivating short-form reality TV series that was released across Bauer’s social media platforms, captivating audiences far and wide. I slept for 48 hours after!

Hidden talent:

I don’t know what it is about this food specifically, but I can eat a tremendous number of tacos in one sitting.

What I do for fun:

Two answers here on the extreme ends of the spectrum. When it’s nice out (in all seasons), I love to be outside and watch the world go by me. Whether that’s on a beach, boat, mountain, forest, etc., I find a lot of peace when I’m away from civilization and plugged in with nature. If it’s not so nice out, I like to hunker down and get cozy at home. Sometimes that consists of watching entire seasons of shows in one weekend and sometimes it is posting up at my desk to play video games for 8 hours at a time.

I can’t live without:

My happy place: St. John in the US Virgin Islands. I went down for the first time five years ago and it was truly a life-changing place. I go every year for 2-3 weeks in the Spring to reset and recharge and I do not know where I would be without that.

Important life lesson:

You always get to where you are supposed to be. Truly. You may not realize it at this moment, and you definitely have a hard time believing it after a setback, but life has a funny way of working itself out. You just need to trust that even an indirect path is a path that you are supposed to be on.

Key to success:

Keep learning. Be friendly. Have fun with it. Make time for everything else in your life.

Favorite movie, book, food, music/band/song:

Movie: Oof. This is impossible. Anything from David Fincher or Christopher Nolan

Book: The Southern Reach trilogy by Jeff Vandermeer

Food: Paula Dubay’s lobster roll. I will put it up against any in Maine. Simply the best.

Music/Band/Song: I am not even going to try. My most-listened to music on Spotify ranges from Odesza to Fleetwood Mac

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