Q&A with Mary Campbell, Public Relations Associate at Virtual
What do you do at Virtual?
As a PR Associate on the Marketing and PR team at Virtual, I help associations drive awareness for their mission and vision. On a day-to-day basis, this might involve communicating new PR initiatives to members or reaching out to generate positive media coverage from media influencers. The Virtual PR team helps drive strategy and new campaigns, from comprehensive public relations programs to social media, speaking opportunity management and email newsletters. On any given day, I might assist with drafting press releases, reaching out to reporters, writing blogs, and actively finding speaking engagements for our clients. My role is rewarding in that it involves helping the team develop and implement PR plans to make a client as successful as possible.
How did you learn about the role?
A referral led me to connect with Virtual’s HR team regarding an open PR internship listing, I became Virtual’s PR intern the summer before my senior year of college and continued working remotely at school during my senior year. When the PR Associate job listing opened up, I applied for the position and was hired to start full-time once I graduated. I love how Virtual supports their interns and wants to be involved in their future – whether it’s with the company or somewhere else. When I started full-time, I already felt like a valued member of the team.
What is the most rewarding part of your job?
The most fulfilling part of my job is when a client is portrayed successfully to their key audiences. It’s gratifying to see the result of our press releases in the news and online. Then I feel like I’ve done my job. Because many association campaigns involve PR and Marketing, I work actively with the marketing team to collaborate to help drive common goals like thought leadership, brand engagement, and strategic message development. The ability to work across teams and collaborate with other departments is refreshing.
I would not have learned half the things I know now about PR if it weren’t for my time here. There is nothing else in my experience at school or during other opportunities that was as informative and enlightening as my internship and current role at Virtual. I feel lucky to be part of the Virtual team because the company values the balance between work and play from company outings and Fun Committee events and surprises that make Virtual a unique and welcoming work environment.
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