Ashley Costello Joins Virtual, Inc. as Newest Managing Director

Costello to Serve as Strategic Advisor to Clients and Help Drive Their Success

WAKEFIELD, Mass. – April 7, 2022 – Virtual, Inc. today announced the appointment of Ashley Costello as a Managing Director. Virtual provides professional services to associations, standards organizations, consortia, advocacy groups, and professional societies.

As a Managing Director, Costello will act as an advisor to a portfolio of clients that are forming, growing and changing, focusing on client priorities to drive measurable results. She will foster trusted relationships with client stakeholders and internal Virtual stakeholders and team members, to ensure alignment of goals and success in reaching them.

“Ashley is a terrific addition to our cohort of Managing Directors,” said Lynne Feldstein, Virtual’s Chief of Staff, Growth & Advisory Services. “Her deep experience in developing strategies, as well as her expertise in customer service operations, are welcome components in Virtual’s collaborative approach to client success.”

Before Virtual, Costello worked at Philips Healthcare as a business marketing manager for the company’s healthcare informatics venture, where she established successful go-to-market strategies for new product introductions, developed sales strategies, and formed strategic alliances.

“I’m thrilled to join the passionate professionals at Virtual,” said Costello. “I have a love of life-long learning and being inspired, and I look forward to sharing what I learn with my peers and clients to inspire them and to collectively make our mark on the world.”

Costello was previously a field marketing manager at Philips, where she drove C-level customer engagements and improved customer experience initiatives. Before that, she served as an account director at Stackpole & Partners. Earlier in her career, she held several key positions at Tufts Healthcare. Costello holds bachelor’s degree in Communication and Marketing from Bryant University, and she is currently enrolled in a program to obtain her MBA at Southern New Hampshire University, as well as a program to obtain a certificate in Framing & Launching Solutions at MIT.

About Virtual, Inc.

Virtual is a professional services firm that enables organizations to achieve their goals and make a mark on the world. Whether helping an organization go from zero to 800 corporate members in a mere 18 months or extending the reach and impact of an international group dedicated to curing prostate and breast cancer, Virtual provides strategic advisory and execution services that drive real results for technology consortia, standards groups, and associations that are forming, growing, or changing.

Virtual has been named several times as one of The Boston Globe’s “Top Places to Work”, and the firm has been named three times to Inc. Magazine’s list of 5,000 fastest-growing private companies. Virtual is accredited by the AMC Institute, the global trade group that represents the association management industry.