Good Riddance to 2020, On to Trends to Watch for 2021

Best Practices : Webinar

Webinar Recording:

Webinar Slides:


At a time when so much of the nation is divided, there is one thing we can all agree upon: Everyone is ready to get 2020 over with.

As we move toward the dawn of 2021, it’s time to start thinking about planning for your group’s next year of operations. Given the uncertainties facing every organization, this webinar will provide some guidance for key elements to consider as you engage in 2021 planning.

Topics covered will include:

  • The latest forecasts for the return to business travel and face-to-face gatherings
  • How online meetings will likely continue to evolve
  • Challenges – and opportunities — created by changes in the workforce
  • Embracing an agile planning and budgeting posture.

This webinar is designed for leaders of standards bodies, consortia, and associations who will be involved in annual planning, budgeting, goal setting, etc. This includes Board Members, Executive Directors, and senior staff.

Our speakers for this webinar will be Virtual CEO Andy Freed, a trusted advisor to membership-based organizations for over 25 years, and Jennifer Tombaugh, President of Tauck, a renowned expert on trends impacting travel worldwide.


Featured Speakers:

Andy Freed Andy Freed, CEO, Virtual, Inc.

As Virtual’s CEO, Andy oversees the company’s client teams, along with the organization’s overall service quality and management practices. He has more than 20 years of experience working with associations, non-profits and political organizations, and he has managed a wide range of entities, from small startups to multi-million-dollar organizations with members spread throughout the globe. With Virtual for the past 18 years, Andy previously served as Vice President and CIO of the Massachusetts Hospital Association and currently serves on the organization’s board, as well as the Board of Overseers of Wellforce Healthcare. He is a graduate of Harvard University, and he received his master’s degree in public policy from Harvard’s Kennedy School of Government.


Jennifer Tombaugh, President, Tauck

Jennifer Tombaugh is President of Tauck, the family-owned US-based tour operator serving all seven continents with more than 170 guided travel experiences and events for culturally curious travelers on land, small ship and river cruises. Jennifer oversees Tauck’s Worldwide Operations, Brand Management, Reservations, Guest Relations, Global Sales, and Digital & Direct Marketing teams. During her 19 years at Tauck, her roles have included the launch of Tauck Bridges (family travel brand), the redesign of Tauck’s reservation systems, a re-launch of and the formation of Tauck Ventures, focused on new business development. Jennifer also spearheaded Tauck’s partnership with the acclaimed filmmaker Ken Burns and his co-producer Dayton Duncan to form Ken Burns American Journeys.

Prior to Tauck, Jennifer was Group Account Director with the advertising firm Leo Burnett in Taipei, Taiwan; in Brand Management at The Coca-Cola Company in Atlanta, Georgia; and a management consultant with Monitor Company in Cambridge, Massachusetts. Jennifer is a graduate of Harvard College and Harvard Business School.

She currently is a member of the Board of Visitors at the Jack Welch College of Business at Sacred Heart University, the Board of Directors for the European Tour Operator Association, the Board of the Harvard Club of Southern Connecticut, the International Women’s Forum and the Connecticut River Valley chapter of YPO/WPO.

Jennifer lives in New Haven, CT with her husband and four children.

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