Six Ways to Have Your Online Event Not Stink

Best Practices : Webinar

Webinar Recording:

Webinar Slides:

Have you had enough of Zoom yet? Since March, most of us have spent endless time on remote meetings. And while “just a Zoom call” works fine for an ad hoc meeting or quick webinar (see how we’re lowering expectations there? Clever trick, huh?) a true online event requires something more.

But here’s the reality. Most online events stink. They start off with the host apologizing for everyone not being together and then it quickly spirals downhill in a morass of technical issues along with boring content and someone saying, “we can’t hear you, you’re on mute.”

Over the past eight months, we’ve helped our clients do over 100 online events, and we’ve learned a little something along the way. Join us to hear practical strategies aimed at making your online event better than just “not stinking”—but darn good.

Attendees will learn:

  • Key considerations on event production quality.
  • Insights of being flexible and planning for the unexpected.
  • The importance of crafting a unique experience to get attendees to engage.




    Andy Freed, CEO, Virtual, Inc.

    As Virtual’s CEO, Andy oversees the company’s client teams, along with the organization’s overall service quality and management practices. He has more than 20 years of experience working with associations, non-profits and political organizations, and he has managed a wide range of entities, from small startups to multi-million-dollar organizations with members spread throughout the globe. With Virtual for the past 18 years, Andy previously served as Vice President and CIO of the Massachusetts Hospital Association and currently serves on the organization’s board, as well as the Board of Overseers of Wellforce Healthcare. He is a graduate of Harvard University, and he received his master’s degree in public policy from Harvard’s Kennedy School of Government.


    Margot Rodger, VP of Events & Meetings, Virtual, Inc.
    Margot joined Virtual in 1998. She has held multiple roles in public relations, membership and program management. In addition to her work at Virtual, Margot was a community manager for a Massachusetts-based technology council, creating and producing various content and events on the topics of cybersecurity, healthcare and life sciences and cloud computing for their active member community of 550+ companies. Margot graduated summa cum laude with a degree in English at Saint Michael’s College in Colchester, Vermont. She is a member of the American Society of Association Executives.
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