The Power of Strategic Planning: Reimagining What’s Possible

Best Practices, The Virtual Life : Webinar

Webinar Recording:


Webinar Slides:

Every organization wants to make its mark on the world and the ones most likely to succeed have focused, realistic strategic plans that drive their day-to-day operations. Yet, the process of developing such plans can be so daunting for some organizations that they just don’t do it. Those associations risk wasting precious resources on programs and projects that are not actually integral to their core mission.

Join our webinar to learn how the right strategic plan can help your organization reimagine what’s possible and achieve it. You will learn about:

–Start with the Why: Focus on Mission
–The Benefits of Strategic Planning
–Optimize Perspective: Bring the Right People into the Process
–What is Strategy? (Hint: It’s not what you think)
–Effective Strategic Planning Flow
–Plan Execution: Where the Rubber Meets the Road
–Care and Feeding: Successful Planning Never Ends

You will leave this webinar with a clear understanding of how your association can benefit from strategic planning and the steps you will need to take to get an effective, game-changing plan in place.

Featured Speakers:

Andy Freed, Chief Executive Officer, Virtual, Inc.

Andy FreedAs Virtual’s CEO, Andy oversees the company’s client teams, along with the organization’s overall service quality and management practices. He has more than 20 years of experience working with associations, non-profits, and political organizations, and he has managed a wide range of entities, from small startups to multi-million dollar organizations with members spread throughout the globe. With Virtual for the past 18 years, Andy previously served as Vice President and CIO of the Massachusetts Hospital Association and currently serves on the organization’s board, as well as the Board of Overseers of Wellforce Healthcare. He is a graduate of Harvard University, and he received his master’s degree in public policy from Harvard’s Kennedy School of Government.


Greg Kohn, Chief Growth Officer, Virtual, Inc.

Greg Kohn | Virtual, Inc.Greg Kohn is the Chief Growth Officer for Virtual, Inc. and is responsible for driving the growth of the company as well as its client organizations. For Virtual, Greg leads business development activities, including the positioning of new services and offerings to markets that we serve. He also collaborates closely with client teams and clients directly to help ensure that every client that we serve meets or exceeds its strategic objectives.



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