Virtual, Inc. Promotes Three Leaders to Vice President

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Online and In-Person Event Expert Margot Rodger, Industry Association Authority Shannon Taylor, and Creative Technologist Deborah Leland Promoted to the Professional Service Firm’s Executive Team

WAKEFIELD, Mass. – June 2, 2020 – Today, Virtual, Inc., announced the promotions of Margot Rodger, Shannon Taylor and Deborah Leland to Vice President of Events & Meetings, Clients Services, and Technology Solutions, respectively. Virtual is a professional services firm that provides strategic advisory and execution services that drive real results for technology consortia, standards groups, and associations that are forming, growing, or changing.

“In the midst of these extraordinary times, it is essential that we connect and communicate with our clients to help them navigate through all the challenges that the COVID-19 pandemic has suddenly created. As individual contributors and a collaborative team, Shannon, Margot, and Deborah are central to our mission to enable our clients to make their mark on the world by driving the success of our clients and our teams,” said Andy Freed, CEO, Virtual, Inc. “As a longtime colleague and frequent collaborator with each member of this very talented trio, I am pleased to promote them into their new executive roles. Deborah, Shannon, and Margot are part of the top-flight leadership team that will continue to drive the results and success for our clients and our company during these challenging times.”


About Virtual’s New Vice Presidents


Margot Rodger, Vice President, Events & Meetings

Rodger first joined Virtual in 1998 and has held multiple roles in public relations, membership, marketing, and program management with the firm. In addition to working at Virtual for almost 20 years, Margot was a community manager for a Massachusetts-based technology council, creating and producing award-winning content and events on cybersecurity, healthcare and life sciences, and cloud computing. Rodger graduated summa cum laude with a Bachelor of Arts degree in English from Saint Michael’s College and is a member of the American Society of Association Executives. Learn more about Margot and find out her hidden talent!


Shannon Taylor, Vice President, Client Services

Taylor has been at Virtual for over 15 years and has held numerous roles contributing to client success. She is particularly skilled at engaging with and building growth-oriented relationships with clients to ensure their success in all facets of their organizations’ operations. Taylor earned her bachelor’s degree in liberal arts from Malone University. Visit Shannon’s profile and find out what she can’t live without!


Deborah Leland, Vice President, Technology Solutions

Leland has more than 20 years’ experience in the technology industry specializing in managing enterprise projects and programs most recently at Progress Software and ZenSar Technologies. At Virtual, she oversees all phases of the project development life cycle and ongoing operations of applications, web initiatives and technologies used globally by the company and its global clients. Leland earned a bachelor’s degree from the Isenberg School of Management at the University of Massachusetts at Amherst and a master’s degree from Brandeis University. She is a Certified Project Management Professional (PMP). Read Deborah’s full bio and see what she does for fun!


About Virtual, Inc.

Virtual is a professional services firm that enables organizations to achieve their goals and make a mark on the world. Whether helping an organization go from zero to 800 corporate members in a mere 18 months, driving the launch of a groundbreaking new technology standard or extending the reach and impact of an international group dedicated to curing prostate and breast cancer, Virtual provides strategic advisory and execution services that drive real results for technology consortia, standards groups and associations that are forming, growing, or changing.

Virtual was named to The Boston Globe‘s “Top Places to Work” list, and the firm has been named three times to Inc. Magazine‘s list of 5,000 fastest-growing private companies. Virtual is accredited by the AMC Institute, the global trade group that represents the association management industry. For more information about Virtual, Inc., visit, or call +1 781-246-0500.


Bob Olson
+1 781-876-8839
[email protected]

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