Virtual, Inc. Promotes Miriam Macedo to Director of Talent Development

Macedo’s Appointment Reflects Virtual’s Commitment to Maximizing Employee Engagement, Talent, and Business Growth

WAKEFIELD, Mass. – Feb. 3, 2022 – Virtual, Inc., a professional services firm that enables organizations to achieve their goals and make a mark on the world, today announced the promotion of Miriam Macedo to the position of Director of Talent Development, reporting to Chief People Officer Bonnie Bystrek on the company’s People and Culture team. In her new role, Macedo will transform and scale Virtual’s culture and human capital initiatives to accelerate the company’s continued growth.

“Virtual continues to experience rapid growth as our clients evolve to meet the demands of today,” said Bonnie Bystrek, Chief People Officer at Virtual, Inc. “Miriam’s talent in building our company’s diverse and productive workforce will enable Virtual to strive for cultural excellence while meeting the changing needs of our employees.”

For 10 years, Macedo has driven Virtual’s talent acquisition, engagement and development strategies, holding several senior-level roles, each with an increasing level of responsibility. Her ability to acquire top talent during one of the most competitive labor markets while simultaneously engaging Virtual’s employees to deliver service excellence, makes Macedo uniquely qualified to drive the company’s talent development and acquisition initiatives.

“Here at Virtual, we have a truly remarkable and supportive culture that I am proud to be a part of. I’m thrilled to be advancing to this position, where I can build on an already great foundation,” said Macedo. “I am grateful for all the opportunities I’ve had in my career at Virtual for over a decade and look forward to helping to grow and engage a values-driven workforce of dedicated, inclusive, and innovative professionals in my new role.”

Macedo joined Virtual in 2012 as a Human Resources intern, quickly jumping in to contribute to Virtual’s mission and advancing to a senior leadership role on the People and Culture team. In addition to working closely with her business partners, candidates, and hiring managers, she is a frequent speaker on talent development and strategy through the local community and universities. She also represents Virtual at the Wakefield Lynnfield Chamber of Commerce, advocating for civic, economic, and social welfare. As a leader of Virtual’s diversity and inclusion efforts, Miriam also represents her home country of Brazil as an active member of ALPFA (Association of Latino Professionals for America). As a certified behavioral assessment practitioner through the Predictive Index, Macedo ensures that Virtual’s unique employee-focused culture constantly evolves and innovates while discovering employees’ motivations and needs to unlock business results. Macedo has a bachelor’s degree in business administration from Salem State University and a graduate certificate in human resources management from Kaplan University.

About Virtual, Inc.

Virtual is a professional services firm that enables organizations to achieve their goals and make a mark on the world. Whether helping an organization go from zero to 800 corporate members in a mere 18 months or extending the reach and impact of an international group dedicated to curing prostate and breast cancer, Virtual provides strategic advisory and execution services that drive real results for technology consortia, standards groups, and associations that are forming, growing, or changing.

Virtual has been named several times as one of The Boston Globe’s “Top Places to Work”, and the firm has been named three times to Inc. Magazine’s list of 5,000 fastest-growing private companies. Virtual is accredited by the AMC Institute, the global trade group that represents the association management industry.